Uruguay remains a curious case in world football. Early Olympic and World Cup triumphs made it the game's first global power, and the small country has punched above its weight ever since. But the story behind its success is untold. In this first English-language history of Uruguayan football, Martin da Cruz maps the game's journey from exclusive British pastime to Uruguayan national passion, bringing to life the teams, players and personalities who helped create one of the world's most intense sporting cultures. From the start, football was intimately tied to Uruguay's national story. Wedged between giants Argentina and Brazil and lacking a cohesive national identity, Uruguay used the game to create unified and educated citizens, to put an end to civil war and become an advanced social democracy. Yet football also drove counter-narratives of class and race, challenging Uruguay's self-identification as a peaceful, 'white' nation. From Beauty to Duty is the story of a little country made big.

Innovation and Technology - Strategies and Policies contains a selection of outstanding contributions by world experts on how a culture of innovation is able to produce a response to fast global changes affecting society. The book describes major evolutionary directions and foreseen trends in: environment versus industry; technology breakthroughs; energy planning; education and research; intangible investment requirements; new health technologies; and economics and management of innovative actions at strategic, organisational and technological levels. The actual percolation of the innovative process throughout the multiple facets of society is presented in relation to the main challenges facing us in the 21st Century. The book is addressed to all those concerned with innovation in dynamic terms as a creative response to the ongoing changes in society integrating sciences, technologies, humanities, life-long education and training, and other disciplines.

Innovation and Technology - Strategies and Policies contains a selection of outstanding contributions by world experts on how a culture of innovation is able to produce a response to fast global changes affecting society. The book describes major evolutionary directions and foreseen trends in: environment versus industry; technology breakthroughs; energy planning; education and research; intangible investment requirements; new health technologies; and economics and management of innovative actions at strategic, organisational and technological levels. The actual percolation of the innovative process throughout the multiple facets of society is presented in relation to the main challenges facing us in the 21st Century. The book is addressed to all those concerned with innovation in dynamic terms as a creative response to the ongoing changes in society integrating sciences, technologies, humanities, life-long education and training, and other disciplines.